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Gregory Church

4medica, Inc.
Mr. Church brings to 4medica a rare combination of business acumen, senior leadership, operational and strategic marketing experience. He began his career with a consumer-facing healthcare provider referral company in Boulder, CO where he quickly moved up the ranks from managing corporate marketing communications to becoming the company’s senior vice president of corporate marketing and communications. From there, he led business development and marketing at an electronic data interchange (EDI) company which was eventually acquired by TriZetto. The consulting giant also recruited Mr. Church, who ran the Colorado Division Operations.

In his next position with technology company ACOM Solutions, headquartered in Southern California, Mr. Church began as the senior vice president of corporate marketing before becoming the company’s general manager of its newly formed healthcare division. Here Mr. Church developed an active partner channel program to help catapult the company’s cloud based EMR, practice management system, and RCM consulting services, to being the number #1 platform in the pain management sector of healthcare.

In 2009, Mr. Church joined 4medica, again in a senior marketing executive position. He helped 4medica expand its interoperability customer base, and further defined new product lines in the patient identity matching, clinical data exchange, and revenue cycle management service areas. Today, he is president of the company. Mr. Church routinely speaks with health IT leaders representing the Office of the National Coordinator (ONC), PEW Charitable Trusts (PEW), Strategic Health Information Exchange Collaborative (SHIEC), eHealth Initiative and Foundation (eHI), U.S. Government Accountability Office (GAO) and many other government and private sector organizations. Mr. Church is also a professionally trained musician who sees many parallels with composing music and healthcare IT technology. As he expresses it, just as a tight integration of notes and timing creates a good piece of music, harmonizing patient data, transparency, and analytics brings more value to a healthcare system.